Michael Kelley with a good reflection here on what the church can learn from Dunkin Donuts. He writes:
Dunkin Donuts is creaming Starbucks right now. Dunkin won the taste test, it’s 3 times cheaper, and the company is actually expanding whereas Starbucks is closing stores every day. Dunkin is about to roll out a $100 million marketing campaign to trumpet the results of the taste test and try and put the dagger into the heart of Seattle. Some people are saying that Starbucks has seen its better days, and that this is just the beginning of the downhill slide.
I would propose that the church has something to learn from Dunkin Donuts.
Read his application here. I, for one, am on the Dunkin D train. It does kill Starbucks.
4 comments:
somewhat related, dunkin had a rather intriguing commercial last night during 24. kids entranced by the tv until dad brought home donuts—then it was family time! i couldn't find it on youtube yet.
Z,
so true. nothing goes better with my vitamin Z like a cup of freshly-brewed vitamin D.
BTW, I'm giving away a Piper book on our blog ... in case your readers would be interested.
Also, sorry to hear about your UNI Panthers. We live near Des Moines, and have enjoyed watching their run this year.
I liked their French Vanilla Coffee. Unfortunately their donuts SUCK at most of their places. Not to mention the less than comfortable enviornment. But I'll give them a nod for good coffee.
Another blog had an interesting post about how Starbucks, however pricey and "hated" improved coffee:
http://steviethek.wordpress.com/2008/07/20/you-owe-starbucks-a-debt-of-gratitude/
What implications, I wonder, does this have for the (truly) Evangelical Church? What does the existence of the trendy, purpose-driven, smiling used car salesman or obese Hawai'ian shirt wearing "preacher" in so-called evangelical churchss help to awaken and strengthen in the true, Gospel-preaching, Christ-centered church?
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