Jesus at the movies

Interesting article here from yahoo.com about the rise of faith-based themes in movies coming out from Hollywood. 370 million dollars from The Passion of the Christ isn't a hard figure out
from a business perspective. Is the rise of more "christian" movies a good or bad thing? Could go either way in my opinion, but that's a conversation for a later day.

Excerpt:

Long criticized by conservative Christians for profiting from violent or sexually graphic films that corrupt the young, Hollywood is starting to see there is money to be made catering to those critics.

"On Sunday, 43 percent of America was in church," Jonathan Bock, head of a movie marketing company that specializes in religious audiences, said at a panel discussion on "What Would Jesus Direct?" at the Tribeca Film Festival this week.

"For studios to not recognize that's an audience is like them saying, 'We're not marketing movies to men,"' Bock said.