How to Fix CCM

Here is a great article dealing with some of the issues that I raise on this blog. In it the author says:

"Think of it this way: Would a plumber advertise himself as a "Christian plumber" if he wanted to serve both believers and non-believers? Perhaps, but then, many non-Christians with clogged toilets might not hire him because of that designation. But if he simply presents himself as a "plumber"—still intending to do a great job and prepared to discuss his faith with any interested clients—he's likely to get more business, earn a better living, and interact with more non-believers."

"Imagine what would happen if Christian-oriented labels announced that they would change the way they do business—that for the artists who wanted to reach the mainstream, the labels would stop marketing them as "Christian music," and instead develop and market artists who write songs that reference their faith to fellow believers, as well as to millions of Americans who may not share their faith but like their music."

My prediction - Music as we know it today with stark distinctions between Christian labels and non-Christian ones will probably only be around for another 5-10 years. The model of Christian musicians operating in the mainstream is where we will be headed in the next generation.