While my father-in-law was here for Christmas he told me that this book was a must read for me as a pastor. It's not a Christian book in the least, but said that there are so many principles laid out in this book that are very practically helpful for any Christian leader. The guys at STR.org feel the same way. They write:
Want your ideas to stick to people's minds like Velcro? That’s what Made to Stick: Why Some Ideas Survive and Others Die helps you do. If you’re an apologist, philosopher, teacher, parent, or person who wants to influence others (if you’re reading this blog, you’re probably one of these), then I’d recommend this book.
A friend of mine gave me this book. I read the first page and was hooked. The authors rightly point out that having a good idea, point, or argument is not enough. We must be able to make it stick in people’s minds in order for it to count. This is a great book that helps you learn how to make your ideas easier to understand, remember, and apply. In fact, the authors apply their own principles in the book to – you guessed it – make their ideas stick. And it works.
2 comments:
Thanks for this. The book has been in my Wish List forever, but I haven't gotten around to buying it. Now it's moving into my "can't wait to read" category.
Zach, happy new year. I read this book a few months ago and the principles have "stuck" with me. The interesting thing I noted is that these principles can be seen in how God communicates so simply and effectively to us through story, visuals, etc.
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