The Implications of This Quote For Church Life and Church Leaders is HUGE

This is exactly why cultivating healthy relationships in all areas of church ministry has to be primary on the list of priorities for church leaders. Invest in relationships! If you are a more task oriented person like me, then add "coffee time with Joe" as one of your to do list items!

Seth Godin:

The closer you get to someone, something, some brand, some organization... the harder it is to demonize it, objectify it or hate it.

So, if you want to not be hated, open up. Let people in. Engage. Interact.