The commercials during the Super Bowl, a showcase for the best (or worst) in TV advertising, often generate buzz and sometimes outrage. This year, viewers will see one ad that has already triggered a heated debate about abortion and censorship.
The 30-second spot, financed by the conservative religious group Focus on the Family, is said to recount the pregnancy of Pam Tebow, mother of the college football star Tim Tebow. After falling ill during a mission to the Philippines, she ignored a recommendation by doctors to abort her fifth child, who became the 2007 Heisman Trophy winner.
The National Organization for Women, NARAL Pro-Choice America and other voices for protecting women’s reproductive freedom have called on CBS to yank it. Their protest is puzzling and dismaying.
A letter sent to CBS by the Women’s Media Center and other groups argues that the commercial “uses one family’s story to dictate morality to the American public, and encourages young women to disregard medical advice, putting their lives at risk” (my emphasis) — a lame attempt to portray the ad as life-threatening. Others argue that even a mild discussion of such a divisive issue has no place in the marketing extravaganza known as the Super Bowl.*****************************************************************************
The would-be censors are on the wrong track. Instead of trying to silence an opponent, advocates for allowing women to make their own decisions about whether to have a child should be using the Super Bowl spotlight to convey what their movement is all about: protecting the right of women like Pam Tebow to make their private reproductive choices.
CBS was right to change its policy of rejecting paid advocacy commercials from groups other than political candidates. After the network screens ads for accuracy and taste, viewers can watch and judge for themselves. Or they can get up from the couch and get a sandwich.
Allow me to interact for a bit with the statement in bold above.
Don't allow the abortion discussion to simply be reduced to "your morality vs. mine", as if we shouldn't give reasons for or against a certain moral view We have morality "dictated" to us all the time. That is what laws are. It is immoral to kill a toddler simply because they are annoying, thus, it is illegal to kill a toddler in that instance. No one cries "quit forcing your morality on me!" in that situation.
Why is it wrong to show the Tebow commercial? Ask them to give you reasons and not simply try and force the conversation into a scenerio of "your morality vs. mine" debate that seems to imply that we are at an impass. But we are not. If the issue was different, like killing toddlers, most people would be willing to give reasons for why that is wrong and they wouldn't say that we shouldn't talk about it because that would be "dictating morality".
Can we all at least agree that some morality is better than others? No one wants to advocate for a moral free for all. So instead of allowing someone to shut you down by saying "don't try and dictate your morality on me", ask if they would be willing to communicate their position on the issue (abortion or whatever) and then give you reasons for why they believe what they believe. From there you can have a discussion that could lead somewhere. The statement "don't dictate your morality on me" accomplishes nothing but avoidance and intellectual laziness.
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All the national networks, including CBS, have policies that rule out the broadcast of certain types of contentious advocacy ads. In 2004, CBS cited such a policy in rejecting an ad by the liberal-leaning United Church of Christ highlighting the UCC's welcoming stance toward gays and others who might feel shunned by more conservative churches.
i think it's fine to air this ad, but an ad advocating pro-life on the basis of the child becoming such a treasure as a pro football player misses the entire point of what pro-life should be about.
if tebow grew up to be a serial killer would he deserve to live as well? of course. i'll be all for this kind of ad when you see one that tells everyone, in their face, how abortion is murder and murder is a sin against the Lord...no matter how great the baby grows up to be.
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