New Rules of the Internet

Matt Perman:

The “new rules” have been around for a while now, but this is still a great summary by Jeff Jarvis in What Would Google Do?:

• Customers are now in charge.
• People can find each other anywhere and coalesce around you or against you.
• The mass market is [sort of] dead, replaced by the mass of niches.
• Since markets are conversations, the key skill in any organization is no longer marketing but conversing.
• We have shifted from an economy based on scarcity to one based on abundance.
• Enabling customers to collaborate with you (creating, distributing, marketing, supporting products) is what creates a premium in today’s market.
• The most successful enterprises today are networks and the platforms on which those networks are built.
• The key to success is not owning pipelines, people, products, or even intellectual property, but openness.