Wal-Mart and Church Planting

Ed Stetzer:

As a general rule, I try and avoid making trips to Wal-Mart. If I have to go, however, besides the pure entertainment value in people watching there, I inevitably end up getting frustrated at the check-out counter due to combination of a long line and my short attention span. We have a Super Wal-Mart near our home, so when I go to check out, there are about sixteen lanes at the front of the store to make the process as efficient as possible.

The problem is, that for whatever reason, nearly every time I go there are only two of them open. Sure, there are those self-service lanes, but no one ever uses those because they know that they don't work. Instead, there usually are about twelve of us (somehow it always works out that everyone finishes at the same time) that end up waiting in those two lanes and we're all thinking the same thing. "Open up some lanes!"

All too often I feel that same frustration when I look at the state of church planting today.

Read the rest and get Ed's new book, Viral Churches.