I serve my local church as deacon of community outreach, and our strategy for reaching the neighborhood around us is mainly one of long-term, patient faithfulness. Our goal is to build relationships with our neighbors that, over time, will make it easier for us to have spiritual conversations with them. These relationships also make our neighbors more willing to attend services and other events aimed specifically at engaging unbelievers with the gospel.Read the rest.
The basic principle behind this strategy is simple, and it's one any church can follow: engage your neighbors by taking an interest in what they care about. Building common ground is easy when you participate side-by-side in community organizations, service projects, family events, block parties, yard sales, and the like. Common interests are one of the most powerful tools for building friendships that can enable spiritual conversations to take place.
My church is located in a historic urban neighborhood that has a well-defined identity, and many of our neighbors have common interests. Neighborhood associations are popular and prominent in the life of the community, and events like street fairs, art shows, music festivals, park cleanups, and community yard sales are common. We engage our neighbors by having church members volunteer for these events, host booths, and attend neighborhood association meetings. We also invite the community to a couple of evangelistic events at Christmas: a service of lessons and carols with a brief evangelistic sermon, and a sing-along production of Handel's Messiah.
But even if your church doesn't have the advantages that my church's neighborhood affords, you can still engage your neighbors by showing you care about what's important to them. Just devote some time to thinking about what your neighbors value, what they spend their time and resources on, and ways you can build relationships with them through those things.
I would recommend this book as well.