"Engaging Culture" - What Does That Really Mean?

Owen Strachan insightfully writes about the buzzword, "engaging culture" that many of us are use these days in reference to Christian ministry:

Readers of this blog will know that I want to “engage culture” even as I want to be what is often called “incarnational.” But as some are increasingly pointing out (see pastor Kevin DeYoung’s hilarious and correct post on this topic), engaging culture does not mean that one must own a Mac, listen to Sufjan Stevens, Bob Dylan, and Bon Iver, watch CNN, listen contemplatively to NPR, drink local-brand coffee only, and cultivate stylish facial hair.

One may be engaging culture with these sorts of life choices. If so, terrific! But isn’t one also engaging culture, so to speak, by listening to Hank Williams, eating at Wendy’s (note: I do not encourage this), and seeking to witness at the local truck stop? Are these things not “culture” that we should engage? Or is “culture” only what is branded cool by the upwardly mobile? Though I like a lot of the stuff that this group likes, I confess that it drives me nuts to see otherwise thoughtful Christians think that they alone are “engaging culture” because their brand of “culture” happens to line up with the societal zeitgeist. That is just plain dumb.

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